whether you recall, back in November, we put up a short piece on the increasing number of ads in Nintendo Power after the magazine was handed by to Future US, the same publisher behind the official Xbox and PlayStation magazines.

Chris Slate, Nintendo Power’s new editor in chief, explained the ad-bloated issues: “Love or hate the ads, their number should go down significantly by the next couple of issues as we move absent from the engaged holiday selling season. We saw a huge upswing in ad pages final month considering more games than ever are being released right now for the

red-hot Wii and DS. However, new titles will slow down halfway through December, and the ads will follow suit.”

So, now that we’ve put a few months in amidst us and December, has the magazine kept its promise, scaling back the number of ads in favor of delivering more news, reviews, and previews? Jump past the post break for the breakdown.

Continue reading Promotional Consideration: Advertising with capability, revisited

Original post by Eric Caoili

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